Carbon Marketing / Field Guide 01

The auto shop short-form content playbook.

Five ready-to-film videos, shot guides, and a realistic batch-production routine. Turn the work your team already does into content—without stopping the shop to film every day.

A practical 28-page field guide for tire shops and automotive repair teams.

Mechanic recording an educational repair video on a smartphone and tripod inside a professional automotive workshop
REAL SHOP. REAL SKILLS. RECORD.
CONTENT STARTS IN YOUR SHOPFILM THE WORK YOU ALREADY DO.
05

Complete
video scripts

05

Visual camera
shot boards

02

Filming & editing
work blocks

14

Day publishing
plan

Your content system / In one place

A real production plan.
Not another list of ideas.

Built for independent tire shops, repair facilities, and maintenance businesses that need a simple way to film, edit, and publish consistently.

28-PAGE FIELD GUIDE5 SCRIPT + SHOT PAIRS2-WEEK CONTENT CALENDAR
Explore actual pages
Illustrative presentation of the Carbon Marketing short-form content playbook across a booklet, laptop, tablet, and smartphone
Illustrative product mockup · See the actual PDF pages below
The real problem

It's not a lack of ideas. It's a lack of time.

The phone rings. A customer walks in. Another repair needs attention. Content gets pushed to next week—again.

Stop waiting for a slow day. Put content on the calendar.

BLOCK 01 / THE SHOOT

Batch
record.

75–90 MIN*

Set aside one slower shop window. Use five prepared scripts to capture five videos in one organized session.

BLOCK 02 / THE EDIT

Edit &
schedule.

90–120 MIN*

Come back in a separate block to trim clips, add captions, check accuracy, and schedule posts.

*These are starting targets from the guide, not guaranteed completion times. Adjust to your shop's workflow.

A technician batches short repair explanations while a teammate records on a phone gimbal in an automotive repair bay
Block 01 / Batch filmingOne planned session. Five useful videos.Example filming setup · Use your own shop team
Everything you need to get moving

A toolkit built for a real shop day.

No fluff. No complicated filming setup. Just useful tools you can hand to a team member and start using.

01

5 ready-to-film scripts

Five customer-friendly topics with hooks, complete conversational scripts and calls to action.

02

Visual shot guides

Five reference boards showing what to record, where to stand and which close-ups to capture.

03

Batch-filming routine

A two-block approach designed around busy service bays, staffing and slower shop windows.

04

12-step editing workflow

A straightforward process to choose takes, add B-roll and captions, and export clean vertical videos.

05

3-platform posting tips

Use one core recording on TikTok, Instagram Reels and YouTube Shorts with adjusted titles and captions.

06

Calendar & tracker

A two-week publishing calendar, reusable checklist and a sheet to track inquiries—not just views.

Open the playbook

See what you're getting.

These are actual pages from the 28-page guide. Explore the production system, scripts, filming guides, and planning tools before buying.

Actual pages of the 28-page Carbon Marketing playbook: cover, two-block system, video script, camera-angle guide, and three-platform publishing guide
THE ACTUAL PRODUCT · ORIGINAL PDF PAGES · NO GENERIC TEMPLATE PAGES
Actual page from the playbook showing the two-block filming system
Page 07 / The two-block production system

Every one of the five video chapters includes a script page and a visual filming guide. The reference images are illustrative; film your own shop footage.

Simple. Repeatable. Realistic.

A little structure goes a long way.

From opening the guide to posting your first batch, here's the plan.

A smartphone on a tripod records a technician inspecting tire tread in a repair bay
Step 01 / RecordYOUR PHONE IS ENOUGH TO START.Film clear demonstrations and real customer questions.
Laptop showing vertical video editing software and a scheduling calendar for automotive shop content
Step 02 / Edit & schedulePLAN THE POSTS IN ONE BLOCK.One core video can be adapted for three platforms.
01

Choose a time

Reserve your slower filming block and assign a team member to each task.

02

Film five videos

Follow each ready-to-film script and its matching visual shot list.

03

Edit in batches

Use the 12-step workflow to prepare simple, clear 9:16 vertical videos.

04

Publish & learn

Schedule two to three posts per week, then track questions, calls and appointments.

Carbon Marketing recommends: Start by making five usable videos, not five perfect videos. Consistency comes before advanced effects.
Carbon Marketing welcome video thumbnail with host and Auto Shop Content Playbook
INCLUDED WITH YOUR PURCHASE
Bonus / Get started faster

You're not left to figure it out alone.

Alongside the PDF, you'll receive a roughly four-minute welcome walkthrough explaining where to start, how the chapters work, and how to plan your first filming session.

  • Understand how to navigate the guide.
  • See which pages to use during filming and editing.
  • Leave with a clear first step for your team.
Own the system

Make content part of the routine.

Download the Auto Shop Short-Form Content Playbook and put a repeatable content plan in the hands of your team.

  • 28-page digital field guide
  • 5 scripts + 5 shot reference boards
  • Batch routine, editing workflow and calendars
  • Welcome video walkthrough included

Introductory price · One-time payment

$79

Digital product · No recurring subscription

GET INSTANT ACCESS — $79

Secure payment and file delivery will be completed through the Carbon Marketing checkout.

Preview mode: connect the actual GoHighLevel checkout URL before publishing.

Good to know

Questions before you start?

The playbook is made for the people keeping automotive shops running—not professional video creators.

Do I need a professional camera or editor?

No. The guide is built around a smartphone, a stable tripod and simple editing. An optional microphone or light can help, but expensive equipment is not required.

Will I need to film something every day?

No. The recommended approach is to record your videos together in a protected block, edit during another block, and publish two or three times a week.

Does this work for repair shops, not just tire shops?

Yes. The examples focus on tires, tire pressure, treadwear, brakes and introducing the shop. The underlying system also fits repair and maintenance businesses that offer those services.

Do I receive finished videos ready to post?

No. This is a do-it-yourself production system with scripts, instructions, reference images and checklists. Your own team captures and edits the final footage.

What exactly will I receive?

A 28-page digital PDF playbook and a short introductory walkthrough video. Purchase delivery is configured through the Carbon Marketing checkout.

Will these videos guarantee more customers?

No marketing content can guarantee a particular number of views or appointments. The guide helps you publish consistently and track whether your videos generate relevant local inquiries.